Lyxel Labs and Catofilm come together to form Square Bagel

05.05.2022

Lyxel Labs and Catofilm have joined hands to form a new entity Square Bagel. Catofilm is a full-service creative studio specializing in Animation and Motion Graphics co-founded by two alumni of IIT-Delhi Gaurav Pant and Sagnik Dutta. It has created more than 100 videos for several Brands, Media channels, and Startups, and a few prominent among these include EY, PayTM, PocketAces, Rentomojo, etc. The full team of Catofilm has joined Square Bagel to create an impact in the Motion Graphics space.

A leading proprietary digital ad network firm in India, Lyxel Labs assists clients to target luxury and premium audiences, women audiences, and business decision-makers harnessing the Internet Power. The company collaborates with elite ad exchanges, International ad networks, and digital publishers to deliver customized ad-campaigns through its proprietary tools for contextual and behavioral tracking.

India with a highly competitive technology space is witnessing a manifold spike in acquihiring deals. The race to gain the best available market talents and the ever-increasing growth aspirations of tech corporations are motivating them to opt for acquihires like never before.

Leading companies are now more and more acquiring specialized talents through the acquihiring route. This is because it is a smart and effective pathway to hire large numbers of best talents than the conventional hiring process that also brings in those with an entrepreneurial spirit.

More than 75% of the total acquihires in 2019 were made by the Indian Startups, around 14% by foreign MNCs, and roughly 6% were signed by Indian MNCs. Startups have discovered acquihiring to be an effective means for accessing in-demand new-age talents.

Startups are also keenly inclined to acquire out-of-the-box thinkers and innovators. Acquihiring offers them access to such individuals with the latest innovative ideas who can also generate such new ideas continually.

Most often, the Startups that are acquihired are from the same industry as that of the leading companies/large Startups acquihiring them. The chief reason is that the acquirers are generally seeking to boost their current market share and increase their portfolio of products. Acquihiring offers them the pathway to hire the complete team of the Startup in one go thus furthering these objectives. As the acquihired team already has required tech skills and the background of working together, there is no need for training or developing team spirit.

ACQUIHIRE – The reliable partner for Startups seeking exciting pathways to success

Acquihire.in the acquihiring practice by Talentiser has thus facilitated one more acquihire transaction in continuation of its pursuit to offer successful growth avenues to Startups. We have assisted several leading industry players in successfully acquihiring highly valuable teams of game-changers and innovators.

Our highly motivated team of experts helps the Startups to identify and choose a suitable and harmonizing acquiring entity offering them novel career and professional growth prospects. On the other hand, the large Startup/company saves much resources and time through the acquisition of the fast-paced team made possible via the inorganic talent acquisition i.e. acquihiring.

Tag:
Lyxel Labs
Catofilm
Square Bagel